You can discuss all you want about Marissa Mayer’s ‘Wizard of Oz’ photo-shoot that cost Yahoo $70,000. What surprised me the most was how the photographer was able to charge $70,000 and get away with it. I am sure that this is the cost if you are into fashion or advertising industry. But a software company. Now, that is a first!
Reminds me of a story of Picasso, Some guy told Picasso he’d pay him to draw a picture on a napkin. Picasso whipped out a pen and banged out a sketch, handed it to the guy, and said, “One million dollars, please.”
“A million dollars?” the guy exclaimed. “That only took you thirty seconds!”
“Yes,” said Picasso. “But it took me fifty years to learn how to draw that in thirty seconds.” Source
Which brings home the point of how do you charge for software development? In particular, how much does it cost to develop a mobile app? It is not definitely the 99cents per app that you see in the app store. That cost is only the tip of the iceberg.
There are many components that you don’t see below the iceberg and today I want you to scuba dive along with me to take a peek at the top 5 costs that add up to what you ultimately pay to develop a mobile app.
So where do you think you are spending the most in your mobile app development costs?
(Credits: Figure1 - Source: Kinvey Survey; Figure2- Source: Clutch Survey,2015; Figure3- Source - AnyPresence Survey)