“15 minutes could save you 15% or more on car insurance” immediately makes you think of GEICO. By hearing this multiple times, the adage is stuck in your head and the next time you pay your car insurance, I’m sure you have thought about GEICO at least once to see if there are potential savings.
Most organizations today are challenged with justifying their IT budget due to poor user adoption of new software. This also leads to productivity loss, wastage of resources and a disrespectful outlook of the IT department.
You can learn from the world of commercial advertisements ‘rate of adoption’ technique very successfully when introducing new software applications in an organization. If there is a manual process being automated or new software replaces the old (think Oracle Sales being replaced by Salesforce.com), the ROI (return on investment) and the potential savings can only be achieved if more and more users start utilizing the newly introduced application.
The challenge is that old habits die hard and users would rather stick to their tried and tested methods.
Here are 4 tricks that can help you increase the rate of adoption:
What are you doing to increase your adoption rates?
Please share your thoughts in the comments or tweet me @SwathiSambhani.