From Ideation to Valuation - Use our proven Lean Value Launch™ Strategy to launch profitable products   
What product or service you are building? What pains and gains are you erasing? What customer problem are you solving? For whom are you building? It is not about the product but about the BENEFIT to the customer.
The solution to the problem is what problem are you solving and not the features of your product. 
Value proposition = Problem + solution ;
Your core product/services
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