10 essential ingredients for a successful mobile strategy
A solutions architect and a product manager were arguing about mobile devices being used only for short texts. So the solutions architect quickly pulls out a recent article that shows that people actually read 4000 worded long articles on their phone. The point is that mobile devices are no longer a convenience to text, chat or call anyone. The engagement is increasing exponentially. According to Gartner, “By 2016, use of mobile apps will surpass that of Internet domain names, making mobile apps the dominant means of engaging with brands.”
6.Employees - BYOD or company provided devices : According to the Frost & Sullivan report, more than 35 percent of organizations already consider employee use of unauthorized apps to be a problem. Employees without app offerings from their employers may look at third party, unapproved apps to meet their needs, opening the door for hackers to gain access to sensitive information. The time is right for enterprises to create their own mobile strategy to stop security breaches and harness powerful tools to maintain, control and track the devices. BYOD devices can be used for enterprise apps with the help of MDM tools to segregate the personal data and enterprise data. The only challenge is convincing employees to enroll in MDM as well as the benefit of the segregation of data layers. 7. Choose the right MDM tool:Mobile Device Management (MDM) tools are like the magic wand that segregates containers of employee’s personal data and company data. They also help track devices, enable security and have the ability to remotely wipe out your enterprise data in case the device is lost or stolen. MDM tools also handle device security, onboarding, and monitoring. MobileIron is one of the pioneers in this suite of tools. It secures apps, content, and devices regardless of the device type. But latest virtual tools like Hypori take MDM to a whole new level. Hypori uses a thin client technology and stores sensitive enterprise data on the cloud, bypassing any stale data on the devices. It “lets you take your existing MDM platform further – to contractors, partners and even customers.” 8.Security :Enterprise mobile security at a basic level starts with installing mobile anti-malware software. Also ensure that all mobile device communications be encrypted and use of strong authentication is recommended. Use of special gateways with customized firewalls and security controls adds protection to your organization’s data. A baseline security should include Password protection at power-onFile or directory encryptionVPN for email and internal network accessOn-device firewallAV softwareLatest security patches 9.Governance of BYOD: With BYOD comes the challenge of enterprise bandwidth consumption, increased vulnerabilities or potential intellectual property loss. Hence the first step in governance should be good user/role management that allows the individuals to access only the data they need for their job functions. The next step would be to limit the network access especially the corporate VPN around the user/role definition. The third step would be to ensure automatic updates are enabled on everyone’s device ensuring that their personal data would still not be accessible to the enterprise. 10.Measure and Optimize: Revenue vs. costs: Once you know all the component parts of your enterprise mobility strategy, you can calculate its overall financial benefit. You’ll be able to weigh the qualitative costs against the monetary benefits of the solution, including increased sales, time to market, and profitability. Usage data: Another aspect of the ROI of your mobility strategy includes the raw data you can capture from it. You’ll be able to learn more about ease of use, effectiveness, average time to complete tasks, time saved or spent, and more. Productivity: Reducing the need for employees to travel—and cutting back on the time they take to complete tasks—are also distinct ways to increase the ROI of a good mobile strategy. These are sometimes harder to quantify, but no less important to your overall business objectives. Adoption rate: This is a tricky one. Looking at how quickly and actively your employees adopt the new technologies that you roll out can help you understand the strategy’s effectiveness. Your investment is worth it only if your employees or customers are using the solution. However, some experts argue that using adoption rate to calculate ROI is just a substitute for looking at budgets and the bottom line. Customer satisfaction: How your customers feel about your company matters just as much as how well your employees do their jobs. A good mobility strategy should improve both factors. Your customers’ overall happiness with your company’s performance is another good indicator of mobility ROI. Conclusion: In summary, having a good mobile strategy ensures that your costs are optimized for maximizing business value. You can easily achieve your ROI by investing in a good mobile strategy.