B2B SEO Strategy

Case Study: B2B SEO Strategy — From Near-Zero Traffic to 8,600+ Monthly Visitors & 2.44M Impressions

Client Overview

A B2B service provider approached us with almost no organic presence. Their website had low authority, minimal keyword visibility, and wasn’t generating meaningful leads. They wanted a long-term SEO strategy to grow traffic, rankings, and inbound inquiries.

The Challenge

Before working with Technotch Digital, the client struggled with:

  • Low organic visibility

  • Poor keyword rankings

  • Technical issues slowing the site

  • No content strategy

  • No backlinks or authority signals

  • Weak search presence in target markets (US, India, Nepal)

Their website was receiving almost zero organic traffic, with inconsistent impressions and no clear keyword footprint.

Our Strategy

We created a full B2B SEO roadmap focused on long-term, compounding organic growth:

1. Technical SEO Foundation

  • Fixed indexing issues

  • Improved page speed

  • Optimized site structure

  • Connected missing schema

  • Cleaned duplicate pages

2. Keyword Research & Mapping

We targeted:

  • High-intent B2B service keywords

  • Problem-focused keywords

  • Industry-specific long-tail terms

  • Global search queries for US, India, and Asia

Mapped 150+ keywords to 30+ pages.

3. Content System for Topical Authority

We implemented a full B2B content engine:

  • 3 pillar pages

  • 22 supporting cluster blogs

  • Solution pages rewritten

  • Comparison pages (“X vs Y”)

  • Case study pages created for trust

4. Link Building & Digital PR

We built:

  • Niche edits

  • Guest posts

  • Supplier & partner backlinks

  • Industry blogs outreach

  • Authority citations

Domain’s referring domains crossed 1.1K.

5. International SEO Boost

Traffic share expanded to:

  • IN – 40%

  • NP – 27%

  • US – 12%

  • Remaining across global markets

6. Continuous Growth Monitoring

We used:

  • GSC for indexing & impressions

  • SEMrush for keyword tracking

  • Hotjar for UX improvements

The Results

After 12 months, the growth was dramatic.

GSC data of B2b Site.

Semrush Data of B2B Travel site

⭐ 34.5K total clicks

⭐ 2.44M impressions

⭐ 8,611 monthly organic visitors

⭐ 8,455 total organic keywords

⭐ Referral domains: 1.1K+

⭐ Top 3 position keywords: massive growth

⭐ Traffic surged across three continents

The SEMrush graphs show a clear upward trend — from almost no visibility to consistent, strong organic traffic.

The GSC graph shows:

  • A massive spike during high-search months

  • A stable, healthy growth curve afterward

  • Increased impression baseline across all pages

The brand now receives consistent inbound leads every week.

Conclusion

Our B2B SEO strategy transformed a low-visibility website into an international organic growth engine. With strong technical foundations, structured content, and continuous SEO optimization, the client achieved predictable traffic, leads, and authority in their niche.

This case study demonstrates what’s possible when SEO is done with a long-term, strategic approach.