Ecommerce Growth Case Study
How SEO, PPC, & Email Marketing Drove 12-Month Revenue Acceleration.
Overview
A fast-growing ecommerce brand selling niche consumer products approached us with one core objective:
“Scale revenue without depending on only one channel.”
Their traffic was unstable, customer retention was low, and PPC costs were rising. The brand needed a multi-channel digital system that worked together—SEO for sustainable growth, PPC for consistent sales, and email marketing for retention.
With a complete funnel strategy, the brand grew from minimal organic visibility to:
1.39M Impressions
23.9K Clicks
⭐ 9.5 Average Position
✨ Significant YoY revenue growth
All driven by a unified system across paid and organic channels.
The Challenge
When they came to us, the ecommerce brand faced:
Heavy dependence on inconsistent paid ads
Nearly zero ranking for transactional keywords
Weak onsite content and no blog strategy
High cart abandonment rates
No segmentation in email marketing
Low customer lifetime value (LTV)
Increasing competition driving up ad CPC
The goal wasn’t just traffic—
it was buying intent, conversions, and repeat purchases.
Our Multi-Channel Strategy
1. Search Engine Optimization (SEO) – Building Evergreen Traffic
We focused on increasing high-intent traffic and improving Google visibility.
Key SEO Actions
Product page SEO optimization
Schema markup for products, reviews, and FAQs
Category page content enhancements
Internal linking from blogs → categories → products
Technical fixes (speed, mobile, indexing issues)
Blog articles targeting buyer-intent keywords
Competitor gap analysis to capture missed keyword opportunities
Impact
The GSC graph shows:
Strong upward impression growth (consistent month-over-month increase)
Spikes indicating successful content launches & seasonal trends
Clicks rising alongside impressions, showing ranking improvements
Average position improving to 9.5, entering the top 10 for many commercial keywords
SEO helped build stable, compounding revenue—not dependent on ads.
2. PPC Advertising – Profit-Focused Scaling
While SEO grew, we also rebuilt PPC to bring immediate, profitable revenue.
PPC Improvements
Restructured campaigns by product categories
Added high-performing long-tail keywords
Improved product feed for Shopping Ads
Eliminated wasted spend
Set up performance max with clean signals
Added retargeting layers for cart abandoners & product viewers
Impact
Higher ROAS through targeted shopping campaigns
Increased visibility during peak seasons (matching GSC spikes)
Better alignment between ad copy & product page messaging
Consistent sales even while organic rankings were still maturing
Paid media became an engine for predictable, scalable revenue.
3. Email Marketing – Turning One-Time Buyers Into Repeat Customers
The brand was missing a retention system—so we built one.
Email Systems We Created
Welcome sequences
Abandoned cart flows
Post-purchase cross-sell automations
Win-back campaigns
Monthly promotional newsletters
Customer segmentation (new customers, VIP buyers, dormant users, etc.)
Impact
Higher returning customer rate
More revenue without increasing ad spend
Higher AOV from product bundles & recommendations
Seasonal promotions that aligned with PPC + SEO campaigns
Email became their most profitable channel.
The Combined Results
When SEO, PPC, and email marketing worked together, the results accelerated:
Organic Traffic
1.39M impressions
23.9K clicks
Keywords entering top 10 positions
Growing monthly traffic (clear upward trend in the graph)
Paid Traffic
Consistent sales during SEO growth
Strong seasonal spikes (reflected in click peaks)
Improved ROAS & lower CPA after campaign restructuring
Revenue & Retention
Increased returning customers
Stronger email revenue contributions
Higher overall LTV
Sustainable growth vs ad-only dependence
This multi-channel strategy transformed the ecommerce brand from instability to a predictable, scalable revenue model.
Conclusion
This ecommerce case study demonstrates that true growth happens when channels work together.
SEO builds sustainable, compounding visibility
PPC brings immediate, profitable sales
Email marketing increases lifetime value
By combining all three, the brand unlocked a powerful system that continues to scale—even during competitive seasons.