Ecommerce Brand Growth

Ecommerce Growth Case Study

How SEO, PPC, & Email Marketing Drove 12-Month Revenue Acceleration.

Ecommerce brand Growth in GSC.

Overview

A fast-growing ecommerce brand selling niche consumer products approached us with one core objective:

“Scale revenue without depending on only one channel.”

Their traffic was unstable, customer retention was low, and PPC costs were rising. The brand needed a multi-channel digital system that worked together—SEO for sustainable growth, PPC for consistent sales, and email marketing for retention.

With a complete funnel strategy, the brand grew from minimal organic visibility to:

1.39M Impressions

23.9K Clicks
⭐ 9.5 Average Position
✨ Significant YoY revenue growth

All driven by a unified system across paid and organic channels.

The Challenge

When they came to us, the ecommerce brand faced:

  • Heavy dependence on inconsistent paid ads

  • Nearly zero ranking for transactional keywords

  • Weak onsite content and no blog strategy

  • High cart abandonment rates

  • No segmentation in email marketing

  • Low customer lifetime value (LTV)

  • Increasing competition driving up ad CPC

The goal wasn’t just traffic—
it was buying intent, conversions, and repeat purchases.

Our Multi-Channel Strategy

1. Search Engine Optimization (SEO) – Building Evergreen Traffic

We focused on increasing high-intent traffic and improving Google visibility.

Key SEO Actions

  • Product page SEO optimization

  • Schema markup for products, reviews, and FAQs

  • Category page content enhancements

  • Internal linking from blogs → categories → products

  • Technical fixes (speed, mobile, indexing issues)

  • Blog articles targeting buyer-intent keywords

  • Competitor gap analysis to capture missed keyword opportunities

Impact

The GSC graph shows:

  • Strong upward impression growth (consistent month-over-month increase)

  • Spikes indicating successful content launches & seasonal trends

  • Clicks rising alongside impressions, showing ranking improvements

  • Average position improving to 9.5, entering the top 10 for many commercial keywords

SEO helped build stable, compounding revenue—not dependent on ads.

2. PPC Advertising – Profit-Focused Scaling

While SEO grew, we also rebuilt PPC to bring immediate, profitable revenue.

PPC Improvements

  • Restructured campaigns by product categories

  • Added high-performing long-tail keywords

  • Improved product feed for Shopping Ads

  • Eliminated wasted spend

  • Set up performance max with clean signals

  • Added retargeting layers for cart abandoners & product viewers

Impact

  • Higher ROAS through targeted shopping campaigns

  • Increased visibility during peak seasons (matching GSC spikes)

  • Better alignment between ad copy & product page messaging

  • Consistent sales even while organic rankings were still maturing

Paid media became an engine for predictable, scalable revenue.

3. Email Marketing – Turning One-Time Buyers Into Repeat Customers

The brand was missing a retention system—so we built one.

Email Systems We Created

  • Welcome sequences

  • Abandoned cart flows

  • Post-purchase cross-sell automations

  • Win-back campaigns

  • Monthly promotional newsletters

  • Customer segmentation (new customers, VIP buyers, dormant users, etc.)

Impact

  • Higher returning customer rate

  • More revenue without increasing ad spend

  • Higher AOV from product bundles & recommendations

  • Seasonal promotions that aligned with PPC + SEO campaigns

Email became their most profitable channel.

The Combined Results

When SEO, PPC, and email marketing worked together, the results accelerated:

Organic Traffic

  • 1.39M impressions

  • 23.9K clicks

  • Keywords entering top 10 positions

  • Growing monthly traffic (clear upward trend in the graph)

Paid Traffic

  • Consistent sales during SEO growth

  • Strong seasonal spikes (reflected in click peaks)

  • Improved ROAS & lower CPA after campaign restructuring

Revenue & Retention

  • Increased returning customers

  • Stronger email revenue contributions

  • Higher overall LTV

  • Sustainable growth vs ad-only dependence

This multi-channel strategy transformed the ecommerce brand from instability to a predictable, scalable revenue model.

Conclusion

This ecommerce case study demonstrates that true growth happens when channels work together.

  • SEO builds sustainable, compounding visibility

  • PPC brings immediate, profitable sales

  • Email marketing increases lifetime value

By combining all three, the brand unlocked a powerful system that continues to scale—even during competitive seasons.