How to Write About Us Page (examples)

How to Write About Us Pages (With Examples)

An About Us page is one of the most visitors understand your brand , mission , and write about us pages on any website. While many businesses treat it as a formality, a well-written write about us page strengthens user engagement and supports long – term growth . It gives visitors clarity about who you are, what you do , and how you help them .

Whether you’re a creative professional like an artist or someone running a small business – the advice in the guide applies , or ecommerce brand, this guide will show you how to write about us page so it connects emotionally with your visitors , builds trust, and encourages them to take the next step, real-world examples you can adapt.

Why the About Us Page Matters

Your About Us page isn’t just another section of your website – it’s your chance to tell your story . It helps visitors get to know the real person or brand behind the website – your values, your personality, and what truly sets you apart from everyone else . Write About us page invites visitors to stay longer and explore more , while a weak one can quickly push them to leave . Answers silent questions every visitor has:

• Can I trust this brand?

• What problem do they solve?

• Are they right for me?

• What makes them different?

From an SEO perspective, this page also helps establish brand authority, EEAT (Experience, Expertise, Authority, Trust), and internal linking opportunities.

Key Elements of a High-Converting About Us Page

1. Start With Your Purpose (Not Your History)

One of the biggest mistakes people makes on Write About Us page is starting with when the company was founded or how it began .

Don’t begin with “Founded in 2020…”. Start with why you exist.

Ask yourself:

• What problem do we solve?

• Who do we help?

• Why does our work matter?

Example:

We help growing businesses turn digital traffic into measurable revenue through data-driven marketing strategies.

2. Tell Your Brand Story (Keep It Human)

Your brand story doesn’t need drama—it needs clarity and honesty. People don’t connect with perfect brands ; they connect with real stories, real struggles, and real intentions.

Include:

• The challenge that inspired your business

• The solution you created

• How you evolved over time

Example:

What started as a small freelance project quickly grew into a full-scale digital agency after we realized most businesses were struggling with visibility, not potential.

3. Clearly Explain What You Do

Avoid buzzwords. Be specific.

Instead of:

We offer innovative, scalable solutions.

Say:

We provide SEO, paid advertising, and content marketing services to help businesses increase qualified leads and conversions.

4. Show What Makes You Different

This is where positioning matters.

Highlight:

• Your process

• Your approach

• Your values

• Your results

Example:

Unlike one-size-fits-all agencies, we customize every strategy based on real data, industry benchmarks, and your growth goals.

5. Build Trust With Proof

Social proof turns words into credibility.

You can include:

• Client logos

• Testimonials

• Certifications

• Years of experience

• Case study highlights

Example:

Trusted by 150+ businesses across SaaS, ecommerce, and local services.

6. Introduce the Team (Optional but Powerful)

People connect with people, not logos.

You don’t need long bios—just authenticity.

Example:

Our team consists of SEO strategists, content writers, designers, and growth marketers who believe in measurable results—not vanity metrics.

7. End With a Clear Call to Action

Your About Us page should guide the next step.

Examples:

• Talk to our team

• View our work

• Book a free consultation

• Explore our services

About Us Page Examples (You Can Adapt These)

Example 1: Digital Marketing Agency/ Creative Brand

Who We Are

At [ Brand Name ] , we believe great work starts with understanding people-not just projects .

We are a performance-driven digital marketing agency helping brands grow through SEO, paid media, and conversion optimization. Our mission is simple—turn visibility into revenue with strategies backed by data, not guesswork.

We combine creativity with strategy to create experiences that are clean , user – friendly , and built for growth. Every decision we make is guided by one question: Will this help our client succeed ?

If you value transparency , thoughtful design, and long, term partnership, you’re in the right place.

Example 2: Ecommerce Brand / Freelancer

About Me

MobileMandu was built to make quality smartphones and accessories accessible across Nepal. We focus on genuine products, transparent pricing, and fast delivery—so customers can shop with confidence

Instead of offering one – size-fits- all solutions, I focus on understanding each client’s goals and challenges . That way , the work we create actually makes an impact.

If you’re looking for someone who care about your success as much as you do , I’d love to work with you.

Example 3: SaaS Company

About Us

We empower remote teams to streamline their operations using intuitive software built for speed, security, and scalability . From startups to enterprises, our tools are built to grow with you.

Example 4 : Small Business / Service Provider

About Us

We started [ Your Brand Name]with one simple goal : to make things easier for people who need [ your service] without confusion, delays , or hidden costs .

After working with clients who felt overwhelmed by poor service and unclear communication, we realized there had to be a better way . So we built a process focused on clarity , honestly, and real results .

Today , we help [target audience] solve and [main problem ]through a straightforward, people – first approach. No pressure. No jargon . Just solutions that work .

Whether you’re just getting started or ready to grow , we’re here to support you every step of the way .

➡️ Let’s build something better- together.

Example 5 : Short & Minimal ( Great for Modern Website)

About Us

We help [ who you help] achieve [ key benefits] through clear strategy, thoughtful design,and honest communication .

No shortcuts. No fluff . Just work that delivers real value.

How to Adapt These Examples

Replace:

• [ Brand Name]

• [Your Name]

• [ Target audience]

• [ Problem you solve]

• [ Result you provide]

Common Mistakes to Avoid

• Writing too much about yourself, not the customer

• Using vague or generic language

• No call to action

• Making it overly corporate or robotic

• Ignoring trust signals

• Telling a long story with no structure

• Treating the About page as low priority

• Being dishonest or over hyping

Final Tips for Writing a Great About Us Page

• Write like you speak—clear and natural

• Focus on benefits, not just features

• Keep paragraphs scannable

• Update it as your business grows

• Optimize it for both users and search engines

• Be honest ( authentic always wins)

• Revisit and refine over time

• Show personality ( this is the perfect place)

• Lead with why , not what

• Build credibility without bragging